4/19/2023 0 Comments Darden restaurantsThe first perspective is the firm’s unique ability to access a wide market through delivery of a wide range of products. Darden Restaurant’s core competencies can be looked at from three different perspectives. According to Reid and Bojanic, core competencies focus on how a firm harmonizes a combination of skills and resources to achieve uniqueness in the market (38). It would be necessary to look at the core competencies of Darden Restaurants in order to understand what the firm is doing differently compared to its competitors that is enabling it to gain competitive edge in the market. In order to understand the innovative strategy that the firm has been using, it will be necessary to look at its core competencies, strategies, and its approach when responding to emerging threats and market opportunities. This is the exact effort that this firm has been putting in place in order to achieve the much desired success. Being innovative means coming up with unique ways of undertaking normal tasks to achieve supernormal results (Smart 11). It requires a strategy that other market rivals do not use. According to Reid and Bojanic, achieving success in a highly competitive market requires an innovative strategy (45). Darden Restaurant has been forced to operate under such a competitive industry and based on its performance over the past decades, it is clear that this firm has been successful. The restaurant industry in the United States is one of the most competitive industries dominated by large and medium-sized firms. In this paper, the researcher will critically analyze innovative performance of Darden Restaurant. These new entrants are relatively small and flexible in their operations, enabling them to pose serious competitive threat to large entities that may not be as dynamic as they are in managing environmental changes. The industry has become flooded by new entrants, some of which target specific market segments, posing serious risks to established firms such as Darden Restaurants. Despite this success, Darden Restaurant faces very stiff competition in the market. The restaurant offers a wide range of products to its clients. It has slightly over 1,500 food outlets located in different parts of the country. The company has grown to become one of the Fortune 500 firms, employing over 200,000 employees across the United States. According to Pasiuk, this firm has experienced a unique growth ever since it was founded (78). The name Darden Restaurant was adopted in 1995. In 1968, he changed the name to Red Lobster Inn as it expanded to other towns within Florida. It was founded in 1938 by William Darden under the name Green Frog. Darden Restaurants is a leading American restaurant that has its headquarters in Orlando, Florida.
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